Perspectives

Common mistakes to avoid when building a mobile app

B13 Technology

Mobile device displaying app icons


Devising mobile apps isn’t straightforward and often people underestimate the complexity of the process. Over the years B13 Technology has observed people from a variety of industries make similar mistakes so we thought we’d outline five of the most common ones and highlight good practice to reduce risk to your business.

  • Don’t take enough time to properly scope and document a project

    Taking time to define the business problem and the organisation’s requirements is an essential task which will reflect on the quality of the final solution. Investing in ideation at the offset will improve the chances that the design and development roadmap for your solution will meet business requirements whilst minimising risk and investment before development has even begun.

    In the ideation stage, think long-term to make the most of your investment. Identify any future requirements so the lead developer can gauge what integrations and technologies will be the most appropriate for your needs.
  • Wrongly prioritising ‘wishlist’ features over core functionality in the initial stages

    Our advice is to start simple with a MVP and build out once you gain more insights about how your solution is being used. All features should be prioritised and carefully considered in the ideation stages. The first iterations should focus on building the foundations with core functionality.
  • Base the buying decision on cost rather than quality

    Yes, in the short-term building an app fast and cheaply will get your solution into the market quicker but there are no shortcuts to creating an effective, user-friendly and productive app. Instead focus on providing a quality experience for your stakeholders and invest time in creating a long-term product that will help to meet your KPIs for years to come. If the foundation of your solution is strong, development teams can easily help you adapt your product to changing business needs.
  • Make assumptions about what’s included in the development package

    Never assume. You don’t want to be surprised at a later date that some services were not included in your development package. Ask as many questions as you like to be clear about the project and the package to alleviate your risk.  Ideally work with experienced tech professionals who are transparent and help you identify any curve balls upfront.
  • Not planning ample time to test and debug the digital solution before launch

    Make the ‘right’ first impression with your users by investing in this essential step so they don’t get any nasty surprises and have a negative experience with your product. Customers and stakeholders are hard to win back once lost. Endeavour to enter the market with your ‘best possible’ solution to win over early adopters by ensuring effective testing and debugging processes are applied to your solution.

The key to avoiding mistakes is to invest time and securing appropriate support to ideate and plan your solution from the outset.  Our Venture Mapping process offers clients the opportunity to explore and define their business problem, prioritise digital requirements before creating a detailed, fully costed design and development roadmap.  

If you’re interested in working with us, please book a free initial consultation with our CEO, Jon Swinbourne or email us for more information.   

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